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I'm self-motivated and goal-oriented. 

My Journey

My first solo entrepreneurial venture was founding a commercial facilities services company at a young age. I managed my small team as we maintained government facilities, local businesses, and national retail chains.

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I believe operations are the foundation of a successful business; and I absolutely delight in helping other women in business improve their efficiency. My contributions behind the scenes have been diverse, ranging from establishing operational foundations in startups; to building remote teams; and designing scalable workflows. 

Hello, my name is Crystal.

I'm the operational strategist behind Simplify and Streamline. Entrepreneurship is in my DNA. 

I've been mentored by generations of dedicated, creative, and driven business owners. These people made a way when no one said they could. They triumphed in the face of adversity. From them, I learned invaluable lessons and gained firsthand experience.

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My most influential mentor was my father. It was from him that I learned how to give 110%, to work really hard, and how to be a client's biggest fan. Being immersed in an entrepreneurial environment provided me with a unique perspective and a deep understanding of the business journey. Witnessing the highs and lows, the wins and the losses -

I developed a genuine passion for business ownership. I have a Bachelor's Degree of Liberal Studies with a Minor in Management and Minor in Project Management. However, life is what gave me my first and most valuable secular education. 

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Work With Me

 I thrive on autonomy and diligently keep a discerning eye on multiple moving parts of a business.

01

Accountability 

I can help you establish a culture of accountability within your organization, ensuring every team member is aligned, responsible, and committed to achieving shared goals.

02

Decision Making 

I am capable of making informed, strategic decisions enabling your business to navigate complexities and seize opportunities with clarity and precision.

03

Organization and Structure

I can streamline your business operations by optimizing organizational structures, creating clear roles and responsibilities, and implementing efficient systems that enhance productivity, and maximize resource utilization.

04

Policies and Procedures

Boost efficiency and productivity by analyzing and redesigning key policies and procedures, identifying bottlenecks, and implementing streamlined solutions that eliminate waste, enhance quality, and accelerate efficiency.

05

Software 

I'll teach you how to leverage software solutions tailored to your business needs, whether it's a CRM, project management, or automation tools, empowering you to streamline operations, enhance communication, and reach new levels of productivity.

06

Strategy

Let's develop a robust strategic operational roadmap that aligns with your business goals; incorporating innovative thinking to position your company for long-term operational success. 

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Let's Introduce Ourselves

Schedule a Discovery Call

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